Power Farming welcomes Heath Kendall as Joint Venture Partner as the company continues to invest in the future of agriculture in Southland.
Power Farming has reinforced its long-term commitment to Southland, announcing Southland Dealer Principal Heath Kendall as a 50 percent Joint Venture Partner in Power Farming Southland, alongside a significant investment in a new purpose-built dealership in Gore.
The partnership marks an exciting new chapter for Power Farming Southland and reflects the company’s long-standing philosophy of combining strong local leadership and ownership with the scale, expertise and support of the wider Power Farming Group.
Heath joins a growing group of Joint Venture Partners across the Power Farming network, creating a model where local owners are directly invested in the customers, teams and communities they serve.
Since joining Power Farming, Heath has built a strong reputation for his commitment to customers, leadership and development of high-performing teams across the Southland region.
Under his leadership, the Invercargill and Gore operations have continued to build strong relationships with farmers, contractors and rural businesses throughout the region, backed by leading agricultural machinery brands and strong local parts and service support.
Power Farming CEO Tom Ruddenklau said Heath’s appointment reflects the company’s belief that investing in great people is fundamental to building strong, sustainable businesses.
“One of the things that makes Power Farming unique is our commitment to creating genuine pathways to business ownership for outstanding leaders,” Tom said.
“Heath has consistently demonstrated exceptional leadership, strong commercial capability and an unwavering commitment to his customers, his team and the Southland community.
“Having local owners who are deeply invested in the success of their region creates stronger businesses, better outcomes for our customers and long-term stability.
“Heath becoming a Joint Venture Partner recognises everything he has achieved and, importantly, reflects the confidence we have in Heath and in the future of our Southland business.”

Investing in the future of Gore and Southland
The new partnership comes at an exciting time for Power Farming Southland, with the company also committing to a significant investment in the region through the development of a new purpose-built Power Farming dealership in Gore.
The new facility will provide modern sales, parts and service operations designed to meet the evolving needs of farmers and contractors throughout Southland, while also creating an outstanding working environment for Power Farming’s growing local team.
The investment reflects Power Farming’s confidence in the long-term strength of Southland agriculture and its commitment to ensuring customers have access to strong local support, technical expertise and parts and service capability well into the future.
Heath said becoming a Joint Venture Partner represents an exciting opportunity to continue building a business firmly connected to the region and its customers.
“I’m incredibly proud to become a business partner with Power Farming,” Heath said.
“To have the opportunity to invest alongside a family-owned business that shares my long-term view of looking after customers, investing in our people and building something for the future is something I’m extremely grateful for.
“Southland has an outstanding agricultural sector and a fantastic community, and I’m incredibly excited about what lies ahead.
“The new Gore dealership is a big part of that future. It’s an investment not just in our business, but in our team and our customers, and will give us an even stronger platform to support the Southland farming community for many years to come.”
For more than 75 years, Power Farming has grown by combining local relationships and ownership with the strength of a wider family-owned business.
The appointment of Heath as Joint Venture Partner, together with the investment in the new Gore dealership, continues that philosophy – demonstrating Power Farming’s commitment to investing in local people, local communities and the future of New Zealand agriculture.