Privacy Policy

Power Farming is part of the Power Farming Group and is committed to protecting your privacy and handling your personal information in accordance with the New Zealand Privacy Act 2020.

This Privacy Policy explains how Power Farming Group Limited and its related companies (as defined in section 2(3) of the Companies Act 1993) (“we”, “us”, or “our”) collect, use, store, and disclose personal information.

This policy explains:

• What personal information we collect
• How we use and disclose that information
• How we store and protect it
• Your rights to request access to or correction of your information
• How to contact us about privacy matters

This privacy policy applies to anyone who uses our websites, purchases our products or services, or otherwise interacts with us. We encourage you to read this privacy policy carefully so that you understand how we handle your personal information.

What information do we collect?
When you interact with us, including through our websites, online forms, enquiries, or when purchasing goods or services, we may collect personal information such as:

• Name
• Email address
• Phone number
• Address (physical and/or postal)
• Company or organisation name
• Information related to enquiries, purchases, or service requests
• Website usage data (such as IP address, browser type, pages visited)
• Your product and service preferences
• Your account history with us and our authorised dealers and distributors, including your purchase and payment history
• Any other information you give us

Some of the information collected may identify you personally. Information about an identifiable individual is called personal information.

We collect this personal information when you:

• Submit an enquiry or dealer request
• Complete forms on our website
• Subscribe to marketing communications
• Interact with our services or platforms
• Visit our websites
• Otherwise interact with us

If you choose not to provide requested information, we may not be able to provide certain products, services, or respond to your enquiry. We may also collect information about you from third parties or have such disclosed to us, including from or by our related companies, authorised dealers or distributors, or other third parties with whom we engage to provide products and services to you, or to otherwise interact with you.

How we use your personal information
We collect and use your personal information  for lawful purposes connected with our business functions and activities, including to:

• Provide products and services you request
• Respond to enquiries and customer support requests
• Connect you with authorised dealers or service providers
• Improve our products, services, and website experiences
• Conduct market research and analytics
• Communicate with you, including sending marketing communications about products, services, promotions, or events
• Administering your account
• Carry out our internal record keeping processes
• Comply with our legal obligations
• Deal with the information for any other purposes you may authorise

You consent to receiving marketing communications from us. You can unsubscribe from our marketing communications at any time by using the unsubscribe function in our communications or by contacting us using the details below.

Sharing and disclosure of personal information
We may share your personal information with:

• Our affiliated or related companies
• Authorised dealers or distributors
• Service providers and contractors who support our business operations
• Technology providers, including website hosting, analytics, and customer relationship management platforms
• Professional advisers (such as legal or accounting services)
• Regulators or authorities where required by law
• We do not sell, rent, or trade personal information to third parties.
• Other third parties that you authorise

Where personal information is shared with third parties, we take reasonable steps to ensure they protect that information in accordance with privacy laws.

Overseas disclosure
We may share your personal information with our affiliates, related companies, service providers and third parties located outside of New Zealand in connection with the purposes discussed above (for example, to our related companies in Australia and the United States of America, and to those providing cloud services or marketing platforms). The countries to which your personal information may be disclosed include, but are not limited to, Australia and the United States of America.

When personal information is transferred overseas, we take reasonable steps to ensure the receiving organisation:

• Is subject to privacy protections comparable to the New Zealand Privacy Act 2020, or
• Agrees to protect the information in a way that meets New Zealand privacy standards.

We use third-party platforms including HubSpot to manage customer enquiries, marketing communications and website forms. Information submitted through these systems may be processed or stored on secure servers located outside New Zealand.

Cookies, analytics and tracking technologies
Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and support marketing activities.

Cookies are small text files placed on your device when you visit a website. They help websites recognise your browser and remember certain information about your visit.

We may use tools and services including:

• Google Tag Manager – used to manage and deploy tracking tags on our website
• Google Analytics – used to analyse how visitors use our website and improve site performance
• Google Ads – used to measure advertising performance and deliver relevant advertisements
• Meta Pixel (Facebook Pixel) – used to measure and improve advertising campaigns
• HubSpot – used to manage customer relationships, marketing communications, and website forms

These tools may collect information such as:

• IP address
• Device and browser type
• Pages visited and time spent on the website
• Website interactions (such as form submissions or clicks)
• Referral sources (how you arrived at our website)

This information helps us:

• Improve our website and services
• Understand visitor behaviour
• Measure the effectiveness of advertising campaigns
• Manage customer enquiries and marketing communications

Some of these providers may store or process information outside New Zealand, including in the United States or other jurisdictions. We take reasonable steps to ensure these providers protect personal information in accordance with applicable privacy laws.

You can manage or disable cookies through your browser settings. However, disabling cookies may affect how some parts of the website function.

Storage and security of personal information
We take reasonable steps to protect personal information from:

• Loss
• Unauthorised access
• Misuse
• Disclosure or alteration

Information may be stored electronically in secure systems or in physical records where necessary. Our security measures include, where appropriate, encryption of data, access controls restricting access to personal information to authorised personnel, regular staff training on privacy and data security obligations, and secure disposal of personal information that is no longer required.

In the event of a privacy breach that poses a risk of serious harm to affected individuals, we will notify the Office of the Privacy Commissioner and affected individuals as soon as practicable, in accordance with our internal breach response procedures and the Privacy Act 2020.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required or permitted by law. When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it. You may request the deletion of your personal information by contacting our Privacy Officer using the details below, and we will action such requests where we are not otherwise required by law to retain the information.

Links to other websites
Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policies of any external sites you visit.

Children’s personal information

Our products and services are generally not directed at children. Where we become aware that we have collected personal information from a child without appropriate parental or guardian consent, we will take reasonable steps to delete that information. If you believe we may have collected personal information from a child, please contact our Privacy Officer using the details below.

Access and correction of your information
Under the Privacy Act 2020, you have the right to:

• Request access to the personal information we hold about you
• Request correction of that information if you believe it is inaccurate
• We may assign you a unique identifier (such as a customer or account number) for the purposes of managing our relationship with you. We will not assign you a unique identifier that has been assigned to you by another agency unless it is necessary to enable us to carry out our functions efficiently.

To make a request, please contact us using the details below.

We will respond to requests in accordance with the Privacy Act 2020.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time.

Any updates will be posted on this page and will take effect from the date of publication. Continued use of our website, our products and services and/or continued interaction with us indicates acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or would like to request access to or request correction of your personal information, please contact our Privacy Officer:

Email: privacy@powerfarming.co.nz

If you are not satisfied with the way in which we have dealt with your personal information, you may raise a complaint with our Privacy Officer. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner at https://www.privacy.org.nz/your-rights/making-a-complaint/.