» Power Farming rakes in kudos for Ag in Action hospitality
8 April 2011
‘Best day in years’, ‘highly professional’, ‘very well organised’, and ‘great hospitality’ are among the comments Power Farming has received following its display at Ag in Action in February.


» Deutz-Fahr has chosen Selective Catalytic Reduction Technology
19 November 2010
The company’s decision to adopt SCR technology for the new TTV tractor was driven by a desire to meet tough new Tier IV EPA emission requirements reducing NOx (nitrous oxides) to 0.2g per horsepower/hour, or ‘near zero’.


» New Self Propelled Grape Harvester
28 October 2010
After a many years of hard work by the skilled R&D and Marketing departments, GREGOIRE is proud to present a new range of self propelled harvesters


» 2010 National Fielday’s
22 June 2010
The 2010 National Fielday’s at Mystery Creek was once again a great success for Power Farming, giving the company the opportunity to showcase an outstanding range of new machinery and tractors.


» POWER FARMING GROUP SIGNS DISTRIBUTION AGREEMENT WITH SAME DEUTZ-FAHR
11 June 2010
The Power Farming Group announced today that it has signed an agreement with SAME Deutz-Fahr to become the exclusive distributor of their tractors and related agricultural machinery products for both Australia and New Zealand. This is effective from 1 July 2010.


» Schuitemaker SR
18 May 2010
We are pleased to announce Power Farming New Zealand and KV Agriculture Australia have been appointed sole distributors for Schuitemaker SR.


» 100 Years of Vicon
30 April 2010
2010 marks a significant milestone for the Vicon brand – it is 100 years since Dutch founder Hermanus Vissers started his agricultural contracting business.


» Safety Bulletin - ATTENTION ALL TELEHANDLER OWNERS
23 March 2010
Death prompts telehandler warning


» Power Farming appointed SIMBA distributors for New Zealand & Australia
15 March 2010
I am pleased to announce we have been appointed SIMBA importer for New Zealand and Australia.


» Power Farming gets green light on McHale distribution in NZ
1 December 2009
The Australasian farm machinery industry is in for a major shake up as Morrinsville-based Power Farming Machinery takes on the distribution of the McHale range of balers and bale wrappers in New Zealand and Australia.

Home » History

Growing the business

Maber MotorsThe origins of Power Farming Holdings Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.

Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.

Maber MotorsIn 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Holdings Limited.

Iseki quickly became New Zealand’s top selling tractor and Power Farming Wholesale Limited grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.

Power FarmingIn 2004 the company acquired Howard Australia, a Sydney based importer and distributor of cultivation, mowing, seeding, and feeding equipment. Howard also has its own engineering operation in Palmerston North, New Zealand.

Power Farming Holdings Limited has now grown to become a major enterprise, with a considerable investment in people, facilities, and technology – all aimed at serving a customer base spread throughout the length and breadth of Australasia.