Growing the Business Success Story (History)

The origins of Power Farming Holdings Limited (PFG) can be traced back to Maber Motors, a small one-man operation established by Laurie Maber in 1948 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.

Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.

In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming.

Iseki quickly became New Zealand’s top selling tractor and Power Farming grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.

In 2004 the company acquired Howard Australia, an iconic Sydney based importer and distributor of cultivation, mowing, seeding, and feeding equipment. Howard branded products now represent a key part of the company's product line-up.

In 2017 PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA, creating a truly global company.

PFG has now grown to become a major enterprise, with a considerable investment in people, facilities, and technology – all aimed at serving a customer base spread throughout the length and breadth of Australia, New Zealand and the USA.

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